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This cookbook is for customer support and CX leaders monitoring ticket volume, satisfaction, resolution time, and agent performance.

Who this is for

TeamsSupport, customer success, CX leadership
Best fitSupport tickets in SQL (E-commerce) or HubSpot tickets (HubSpot CRM)

Which data should I use?

Your setupStart withWhy
Tickets in a databaseE-commerce cookbooksupport_tickets with CSAT and issue types
Tickets in HubSpotHubSpot CRM cookbookTickets linked to companies and deals

Dashboard patterns

Volume and satisfaction KPIs

Open tickets, CSAT, and average resolution time with a backlog trend. Support volume and CSAT dashboard

Breakdown by issue, priority, or team

Bar charts for issue type, priority, or agent team. Support breakdown dashboard

SLA and overdue tickets

Table of overdue tickets with resolution time by priority. Support SLA dashboard

Questions to ask by role

RoleQuestions to try
Support leadBreak down support volume by priority and assignee. What is average CSAT by issue type?
CS managerWhat is the open ticket backlog trend? How are agent teams performing?
VP customer successWhich accounts have rising ticket volume alongside an active deal?

Example conversations

Support volume

Ask: Break down support volume by priority and assignee. Follow with average CSAT by issue type to see whether high-volume categories are also low satisfaction.

Metrics worth defining

Add to Connector memory:
  • CSAT — your survey scale and aggregation method
  • Average resolution time — definition of “resolved”
  • SLA breach — hours or days before a ticket is considered overdue